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Partners

Leading organizations

Strategic Partners

Meet the visionary organizations driving Africa's creative economy forward through collaboration, innovation, and continental integration.

The Governemnt of Ghana, Republic of Ghana

The Government of Ghana runs the “Resetting Ghana” agenda, which treats the creative arts, culture and tourism as engines of jobs and trade. Ghana is also host to the AfCFTA Secretariat, and the Government champions a connected creative economy across Africa.
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Africa Tourism Partners (ATP) - Johannesburg, South Africa

Africa Tourism Partners (ATP) is a Pan-African tourism advisory and investment facilitation firm. It helps governments, tourism boards and the private sector across Africa with tourism development, destination marketing, MICE and training.
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Black Star Experience Secretariat - Accra, Ghana

The Black Star Experience Secretariat is a pioneering platform designed to harness the global power of the African diaspora by connecting them to cultural, creative, and economic opportunities in Ghana and across Africa.
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AfCFTA
Secretariat - Accra, Ghana

The African Continental Free Trade Area (AfCFTA) Secretariat, headquartered in Accra, Ghana, is the administrative and technical body responsible for coordinating the implementation of the African Continental Free Trade Area Agreement.
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Partnerships

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Join our network of visionary organizations driving Africa's creative economy forward through collaboration, innovation, and continental integration. We welcome partnerships with organizations, institutions, and individuals who share our vision of positioning culture and creativity at the center of Africa's tourism and economic agenda.
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The Government of Ghana recognizes the creative arts, heritage and tourism as core pillars of inclusive economic growth, cultural diplomacy and sustainable employment. By enacting strategic policies, modernizing creative infrastructure and fostering public-private partnerships, the state is committed to building an enabling environment where artistic enterprise can thrive. From film, music and fashion to visual arts and digital media, Ghana continues to nurture a vibrant ecosystem that transforms homegrown talent into viable, high-value commercial industries capable of driving domestic productivity and youth employment.

As the host nation of the African Continental Free Trade Area (AfCFTA) Secretariat in Accra, Ghana occupies a unique strategic position at the heart of Africa’s commercial integration. The government leverages this diplomatic leadership to advocate for a connected Pan-African creative ecosystem, facilitating the seamless exchange of cultural goods, services, and intellectual property across borders. Through intentional investment, digital innovation, and strong diaspora engagement, Ghana stands at the forefront of championing the African creative economy as a premier driver of global influence and shared prosperity.

Key Areas of Focus
• Trade Integration and Market Access (AfCFTA Implementation)
• Infrastructure Development and Enterprise Financing
• Tourism and Cultural Heritage Preservation
• Youth Skills Acquisition and Digital Innovation

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Africa Tourism Partners (ATP) is a Pan-African tourism advisory, strategy, and investment facilitation firm headquartered in Johannesburg, South Africa. ATP specialises in tourism development, destination marketing, MICE (Meetings, Incentives, Conferences, and Exhibitions), and training programmes for governments, private sector, and tourism boards across the continent.

Widely recognised for convening the annual Africa Tourism Leadership Forum (ATLF) and Awards, ATP creates platforms for thought leadership, policy dialogue, and business networking within Africa's tourism and creative industries. Its work empowers destinations and brands to leverage Africa's unique cultural and natural assets, enhance competitiveness, and foster inclusive growth.

Key Areas of Focus
• Free Trade Area Coordination
• Policy Development
• Trade Negotiations
• Regulatory Harmonization
• Creative Industries Support

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The Black Star Experience Secretariat is a pioneering platform designed to harness the global power of the African diaspora by connecting them to cultural, creative, and economic opportunities in Ghana and across Africa. Based in Accra, the Secretariat builds on the momentum of landmark initiatives such as the Year of Return and Beyond the Return, offering structured programmes that promote diaspora tourism, creative exchanges, and investment partnerships.

Through curated experiences, cultural festivals, heritage trails, and business forums, the Black Star Experience Secretariat acts as a bridge between Africa and its global diaspora. Its mission is to deepen connections, foster innovation in the creative sector, and amplify Africa's place as a home for culture, creativity, and commerce.

Key Areas of Focus
• Diaspora Tourism
• Cultural Exchanges
• Heritage Preservation
• Creative Partnerships
• Investment Facilitation

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The African Continental Free Trade Area (AfCFTA) Secretariat, headquartered in Accra, Ghana, is the administrative and technical body responsible for coordinating the implementation of the AfCFTA Agreement. The AfCFTA is the largest free trade area in the world by membership, bringing together 55 African Union member states with a combined GDP of over $3 trillion and a market of 1.4 billion people.

The Secretariat drives policies, negotiations, and frameworks that remove barriers to intra-African trade, harmonise regulations, and create opportunities for businesses and creatives to scale across the continent. By promoting industrialisation, services, and investment, the AfCFTA is shaping Africa into a single market and positioning the creative industries as a driver of growth, jobs, and cultural exchange.

Key Areas of Focus
• Free Trade Area Coordination
• Policy Development
• Trade Negotiations
• Regulatory Harmonization
• Creative Industries Support

The Global Heartbeat of Africa

The music pillar of Creatives Connect Afrika captures this energy through electrifying live performances, collaborative workshops, and industry networking sessions. From Highlife to Afrobeats to Amapiano, traditional rhythms to contemporary fusions, the platform highlights the diversity and global resonance of African music. By fostering partnerships between artists, producers, distributors, and digital platforms, Creatives Connect Afrika strengthens Africa's role as a trendsetter in the global music economy while supporting innovation, talent development, and monetisation opportunities for creatives across the continent.

Key Areas of Focus
• Live Performances
• Collaborative Workshops
• Industry Networking
• Digital Platforms
• Talent Development