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The Three Creative Pillars For 2026

Experience the Movement

Experience the transformative power of a movement designed to bridge the gap between African creativity and global commerce, anchored by our three foundational pillars of industry and innovation.

Film

Creatives Connect Afrika showcases African cinema through film screenings, masterclasses, and industry networking, empowering filmmakers to collaborate, share stories, and shape the future of the continent's film industry.

Fashion

African fashion blends tradition and innovation, with designers, models, and textile artists showcasing collections, forging partnerships, and driving conversations on sustainability, ethical production, and market growth.

Music

African music's global influence comes alive through electrifying performances, collaborative workshops, and industry networking, fostering cross-continental partnerships and innovation in the thriving music scene.

Tourism

Africa's diverse destinations and cultural experiences come alive through immersive travel experiences, destination showcases, and industry partnerships, driving tourism growth, cross-border collaboration, and sustainable economic opportunities.

Sports

African sports bring people and destinations together through sporting competitions, live events, and industry partnerships, creating opportunities for tourism, investment, talent development, and growth across the continent's sports economy.

ESports

Africa's growing esports and gaming scene comes alive through competitive gaming, digital experiences, & industry networking, connecting young talent, technology innovators, & businesses while opening new opportunities for investment and collaboration.
Explore Accra's Rich Culture and NightlifeExplore Accra's Rich Culture and Nightlife.

Accra Night Tour Experience

Explore the soul of the host city beyond the conference walls. Join us for an immersive nighttime cultural tour of Accra, visiting historical landmarks, experiencing local markets, and enjoying Accra's vibrant nightlife. We will be departing at 7:00 PM from the conference venue, returning at 2:00 AM. Secure your spot for GHS 600 per person.
18:30 - Registration & Meet-up

 

  • Engagement / socialization
  • Quick briefing of the tour's vibe and stops ahead
19:00 - Departure
  • Sit back and enjoy the city lights as we head toward our first landmark destination.
19:30 - Despite Auto Museum
  • A rare look into a world-class collection of vintage automotive history.
21:00 - Kwame Nkrumah Memorial Park
  • A guided tour of the Kwame Nkrumah Memorial Park, located in the heart of Accra, is a significant historical and cultural landmark dedicated to Dr. Kwame Nkrumah, the first President and founding father of Ghana. The Park was established to honour his pivotal role in leading the country to independence from British colonial rule in 1957. Set on the site where Nkrumah declared Ghana's independence, the park features a striking mausoleum where his remains rest, as well as a museum showcasing personal artifacts, photographs, and memorabilia from his life and political journey. Surrounded by beautiful gardens, fountains, and symbolic sculptures, the park serves as a serene and reflective space for both Ghanaians and visitors to pay tribute to a key figure in Africa's liberation movement.
  • Stopover at the Black Star Square

22:30 - Osu Night Market
  • Experience the local nightlife vibe. Street food tasting, interaction with local vendors and soak in Accra's energy
23:30 - Alley Bar / Polo Beach Club
  • Close the night with premium entertainment and networking in Accra’s elite spots.
02:00 - End of Tour

End of the tour

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Reshaping African Narratives

Through curated film screenings, masterclasses with seasoned directors, and industry networking sessions, the platform creates opportunities for filmmakers to collaborate, access new markets, and amplify authentic African voices. This pillar focuses on empowering emerging talent, encouraging co-productions across borders, and positioning Africa as a hub for bold, innovative narratives that challenge stereotypes and reshape the continent's image on the world stage. Key Features Film Screenings Director Masterclasses Industry Networking Co-production Forums Talent Development

The Secretariat drives policies, negotiations, and frameworks that remove barriers to intra-African trade, harmonise regulations, and create opportunities for businesses and creatives to scale across the continent. By promoting industrialisation, services, and investment, the AfCFTA is shaping Africa into a single market and positioning the creative industries as a driver of growth, jobs, and cultural exchange.

Key Areas of Focus
• Free Trade Area Coordination
• Policy Development
• Trade Negotiations
• Regulatory Harmonization
• Creative Industries Support

Blending Heritage with Global Trends

At Creatives Connect Afrika, designers, textile creators, stylists, and models showcase collections that honour cultural traditions while embracing contemporary global trends. The fashion pillar promotes dialogue on sustainability, ethical production, and the expansion of African brands into international markets. By hosting runway showcases, business-to-business forums, and workshops, Creatives Connect Afrika creates a fertile ground for collaborations that elevate African fashion, strengthen supply chains, and spotlight Africa's unique aesthetic as a driver of soft power and economic growth.

Key Areas of Focus
• Runway Showcases
• B2B Forums
• Sustainability Workshops
• Textile Innovation
• Brand Development

The Global Heartbeat of Africa

The music pillar of Creatives Connect Afrika captures this energy through electrifying live performances, collaborative workshops, and industry networking sessions. From Highlife to Afrobeats to Amapiano, traditional rhythms to contemporary fusions, the platform highlights the diversity and global resonance of African music. By fostering partnerships between artists, producers, distributors, and digital platforms, Creatives Connect Afrika strengthens Africa's role as a trendsetter in the global music economy while supporting innovation, talent development, and monetisation opportunities for creatives across the continent.

Key Areas of Focus
• Live Performances
• Collaborative Workshops
• Industry Networking
• Digital Platforms
• Talent Development

The Gateway to Africa's Experiences

The tourism pillar of Creatives Connect Afrika celebrates Africa's rich destinations, cultural heritage, and unique experiences, highlighting tourism's power to connect people, stimulate trade, and drive economic growth. Through destination showcases, industry networking, and strategic partnerships, CCA promotes collaboration between tourism boards, travel businesses, hospitality providers, and the creative industries. By connecting entertainment with travel, the platform seeks to inspire new journeys, strengthen intra-African tourism, and position Africa as a compelling destination for global audiences.

Key Areas of Focus
• Destination Marketing and Promotion
• Cultural and Experiential Tourism
• Entertainment-Led Tourism
• Tourism Partnerships and Networking
• Sustainable Tourism Development
• Intra-African Travel and Market Access

The Power of Sport to Unite Africa

The sports pillar of Creatives Connect Afrika celebrates Africa's sporting talent and the power of sport to connect communities, inspire audiences, and attract visitors across borders. From major sporting competitions to community-driven experiences, sport creates opportunities to showcase destinations, stimulate travel, and strengthen partnerships across tourism and entertainment. Through industry engagement, networking, and collaboration, CCA seeks to unlock opportunities for athletes, sports organisations, event organisers, sponsors, and tourism businesses, positioning sport as a driver of economic activity and continental integration.

Key Areas of Focus
• Sporting Events and Competitions
• Sports Tourism and Destination Promotion
• Athlete Development and Talent Exchange
• Sports Business, Sponsorship, and Investment
• Partnerships Across the Sports Value Chain
• Regional Collaboration and Market Access

Where Gaming Meets Africa's Digital Future

The esports pillar of Creatives Connect Afrika explores the intersection of competitive gaming, digital innovation, and entertainment, showcasing the opportunities emerging within Africa's rapidly evolving gaming ecosystem. Through gaming showcases, esports experiences, and industry networking, CCA creates a platform for gamers, developers, tournament organisers, technology companies, and investors to connect and collaborate. By linking digital entertainment with tourism and creative enterprise, the platform seeks to support talent development, encourage innovation, attract investment, and expand opportunities for African gaming businesses to participate in regional and global markets.

Key Areas of Focus
• Esports Tournaments and Gaming Showcases
• Game Development and Digital Innovation
• Youth Talent Development and Skills Building
• Gaming Entrepreneurship and Investment
• Digital Communities and Industry Networking